Below is my second flat plan design for my contents page. This design is clearly different and not a conventional format used by magazines in any type of magazines. This design is meant to be unusual and unique so that the reader will be more entertained by the design, hopefully the reader would be so entertained by the design and the story that the magazine is even better to them. However, the target audience prefers a single style which focuses on their favoured artist which this design does not so the target audience is more likely to reject the design. This is called oppositional reading if you use Hall's "encoding/decoding" theory. As well, the design does not make it easy to read the text for the target audience as the text is both on the top right and bottom left so there is no continuity to the page which will possibly cause the target audience to reject the style and not read on through the magazine as they will think that the magazine is not worth reading if they have so much trouble reading it. This design may look good to me or a select few but overall to the target audience who is more important than the designer must be taken into account so this design is probably not the best as it does not suit the target audience's style or desires.
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